{"id":16915,"date":"2025-01-15T22:08:42","date_gmt":"2025-01-15T22:08:42","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=16915"},"modified":"2025-01-15T22:23:19","modified_gmt":"2025-01-15T22:23:19","slug":"agricultura-presenta-un-estudi-sobre-la-comercialitzacio-del-vi-mallorqui-que-aporta-dades-per-millorar-estrategies-de-mercat-al-sector-vitivinicola","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/agricultura-presenta-un-estudi-sobre-la-comercialitzacio-del-vi-mallorqui-que-aporta-dades-per-millorar-estrategies-de-mercat-al-sector-vitivinicola\/","title":{"rendered":"Agricultura aporta dades de comercialitzaci\u00f3 del vi mallorqu\u00ed per millorar estrat\u00e8gies de mercat al sector vitivin\u00edcola"},"content":{"rendered":"\n<p id=\"tw-target-text\"><em>La quota de mercat del vi mallorqu\u00ed en hotels, restaurants, cafeteries, bars i c\u00e0terings se situa en el 14,4% dels vins tranquils. La denominaci\u00f3 m\u00e9s rellevant \u00e9s la IGP Vi de la Terra Mallorca, amb un 11,6% de quota, seguida de la DOP Binissalem, amb un 1,7% de quota en aquest segment.<\/em><\/p>\n\n\n\n<p>La Conselleria d&#8217;Agricultura, Pesca i Medi Natural, mitjan\u00e7ant la Direcci\u00f3 General de Qualitat Agroaliment\u00e0ria i Producte Local i l&#8217;Institut de Recerca i Formaci\u00f3 Agroaliment\u00e0ria i Pesquera de les Illes Balears (IRFAP), ha donat a con\u00e8ixer al sector vitivin\u00edcola <a href=\"https:\/\/www.caib.es\/sites\/irfap\/ca\/estudi_del_vi\/\">un estudi encarregat a la Universitat de les Illes Balears (UIB) sobre la comercialitzaci\u00f3 del vi en els hotels, restaurants, cafeteries, bars i c\u00e0terings (sector HORECA) de l&#8217;illa de Mallorca durant el 2023<\/a>. Ha estat durant la darrera reuni\u00f3 de la Mesa del Vi, celebrada aquest 14 de gener, a la qual han assistit Conxa Rosillo i Marina Vera, vicepresidenta i gerent de Vi de la Terra Mallorca respectivament.<\/p>\n\n\n\n<p>L\u2019estudi, que ha presentat el director general de Qualitat Agroaliment\u00e0ria i Producte Local, Joan Llabr\u00e9s, ha estat elaborat pels doctors Onofre Martorell i Bartomeu Pascual, del Departament d&#8217;Economia de l&#8217;Empresa de la UIB, amb la finalitat de disposar de dades que puguin ajudar el sector vitivin\u00edcola a millorar el seu posicionament en el mercat.<\/p>\n\n\n\n<p>Aix\u00ed, considerant el total de vi tranquil, el vi local t\u00e9 una quota de mercat del 14,4% en la distribuci\u00f3 al sector HORECA de Mallorca. Per denominacions espec\u00edfiques, la mallorquina m\u00e9s rellevant \u00e9s la IGP Vi de la Terra Mallorca, amb 11,6%, seguida de la DOP Binissalem, amb un 1,7% de quota de mercat dels vins tranquils.<\/p>\n\n\n\n<p>D\u2019altra banda, si en el c\u00e0lcul de la quota es consideren tots els vins, tamb\u00e9 els escumosos, el percentatge de vi local se situa en el 10,7%. Aquesta difer\u00e8ncia posa de manifest la import\u00e0ncia dels vins escumosos en el sector HORECA, ja que el 26% dels vins que comercialitza la distribuci\u00f3 s\u00f3n escumosos. El vi local representa \u00fanicament un 0,2% del total de vi escum\u00f3s comercialitzat.<\/p>\n\n\n\n<p>De les altres denominacions espec\u00edfiques analitzades, la m\u00e9s destacable \u00e9s la DOP Rioja (16,1%), que supera la quota de mercat de tot el vi mallorqu\u00ed junt, seguida de la DOP Rueda (11,7%) i de la DOP Ribera del Duero (4,1%). Per establiments, la major part del vi local comercialitzat en el sector HORECA es ven a restaurants (un 53,8%), seguit d&#8217;hotels (un 37,1%) i de c\u00e0terings, bars, i cafeteries (9,1%).<\/p>\n\n\n\n<p><strong>Fortaleses i febleses<\/strong><\/p>\n\n\n\n<p>A partir de les dades analitzades, l\u2019estudi indica que una de les febleses del sector \u00e9s el major preu del vi IGP\/DOP mallorqu\u00ed respecte a altres denominacions. Concretament, el preu mitj\u00e0 del vi DOP\/IGP mallorqu\u00ed venut al sector HORECA (9.97\u20ac per litre) \u00e9s substancialment m\u00e9s alt (prop d\u2019un 26% m\u00e9s) que la mitjana del total de vi venut en aquest sector (7.93\u20ac per litre). A aix\u00f2 cal afegir l\u2019exist\u00e8ncia de sistemes d\u2019informaci\u00f3 interna deficients de cara a la presa de decisions.<\/p>\n\n\n\n<p>La major fortalesa est\u00e0 en les caracter\u00edstiques especifiques i diferenciadores del vi DOP\/IGP mallorqu\u00ed. Les oportunitats de cara a futur tenen a veure amb el marge de creixement que hi ha en el vi escum\u00f3s, on la demanda al sector HORECA \u00e9s molt superior a la producci\u00f3 dels cellers de vi DOP\/IGP mallorquins, i a c\u00e0terings, bars i cafeteries. Tamb\u00e9 juga a favor la creixent demanda de productes locals i de proximitat, que es pot convertir en un element competitiu central, A m\u00e9s, les noves tecnologies poden facilitar la venda directa, a major preu, i la millora dels sistemes d\u2019informaci\u00f3 interns de cara a la presa de decisions.<\/p>\n\n\n\n<p>Pel que fa a les amenaces, l\u2019estudi en destaca dues: la compet\u00e8ncia per part de vins de fora de Mallorca de menor preu i les facilitats que aporten les noves tecnologies per a la venda directa de vins de fora de Mallorca.<\/p>\n\n\n\n<p>Podeu accedir a l\u2019estudi \u00edntegre en el seg\u00fcent enlla\u00e7: <a href=\"https:\/\/www.caib.es\/sites\/irfap\/ca\/estudi_del_vi\/\">https:\/\/www.caib.es\/sites\/irfap\/ca\/estudi_del_vi\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/01\/photo_5780605868646188675_y-1024x768.jpg\" alt=\"\" class=\"wp-image-16920\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/01\/photo_5780605868646188675_y-1024x768.jpg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/01\/photo_5780605868646188675_y-300x225.jpg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/01\/photo_5780605868646188675_y-768x576.jpg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/01\/photo_5780605868646188675_y.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La quota de mercat del vi mallorqu\u00ed en hotels, restaurants, cafeteries, bars i c\u00e0terings se situa en el 14,4% dels vins tranquils. La denominaci\u00f3 m\u00e9s rellevant \u00e9s la IGP Vi de la Terra Mallorca, amb un 11,6% de quota, seguida de la DOP Binissalem, amb un 1,7% de quota en aquest segment. La Conselleria d&#8217;Agricultura, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-16915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agricultura aporta dades de comercialitzaci\u00f3 del vi mallorqu\u00ed per millorar estrat\u00e8gies de mercat al sector vitivin\u00edcola - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/agricultura-presenta-un-estudi-sobre-la-comercialitzacio-del-vi-mallorqui-que-aporta-dades-per-millorar-estrategies-de-mercat-al-sector-vitivinicola\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agricultura aporta dades de comercialitzaci\u00f3 del vi mallorqu\u00ed per millorar estrat\u00e8gies de mercat al sector vitivin\u00edcola - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"La quota de mercat del vi mallorqu\u00ed en hotels, restaurants, cafeteries, bars i c\u00e0terings se situa en el 14,4% dels vins tranquils. La denominaci\u00f3 m\u00e9s rellevant \u00e9s la IGP Vi de la Terra Mallorca, amb un 11,6% de quota, seguida de la DOP Binissalem, amb un 1,7% de quota en aquest segment. 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