{"id":20114,"date":"2025-08-10T21:52:06","date_gmt":"2025-08-10T21:52:06","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=20114"},"modified":"2025-08-10T21:59:10","modified_gmt":"2025-08-10T21:59:10","slug":"ava-vi-passio-per-les-varietats-locals","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/ava-vi-passio-per-les-varietats-locals\/","title":{"rendered":"AVA Vi, passi\u00f3 per les varietats locals"},"content":{"rendered":"\n<p>Quan <strong>Thomas i Alexandra Neumann<\/strong> van arribar a la finca Es Pla de Biniali l\u2019any 2007, van contemplar les vistes a la Serra de Tramuntana i varen saber que era el lloc idoni per fer realitat el seu projecte. Nom\u00e9s hi havia una caseta i una altra per a eines, que es transformaria anys despr\u00e9s en bodega. Hi havia quatre hect\u00e0rees de vinya sembrades, que es varen recuperar al llarg de dos anys, fins que l\u2019any 2010 va arribar la primera verema i varen comen\u00e7ar a elaborar vi. L\u2019any 2012 inauguraven bodega pr\u00f2pia \u2013fins llavors havien elaborat el vi en una nau industrial a Binissalem- i l\u2019any 2024 celebraven la verema n\u00famero 15. Qui t\u00e9 en el cap tota aquesta traject\u00f2ria i coneix l\u2019esfor\u00e7 que ha significat no \u00e9s altre que <strong>Julio Torres<\/strong>, director de la Bodega AVA Vi. &nbsp;<\/p>\n\n\n\n<p>\u201cAra podem dir que el projecte est\u00e0 consolidat\u201d explica Torres: \u201cla bodega estava dissenyada per fer unes 20 mil botelles, com una bodega <em>boutique<\/em>, i ara estam gaireb\u00e9 en 50 mil, que \u00e9s el sostre que ens hem marcat. \u00c9s on estam a gust\u201d. AVA \u00e9s el paraig\u00fces que dona cobertura a les diferents gammes de vins que elaboren, amb un denominador com\u00fa: la passi\u00f3 per les varietats locals de ra\u00efm. \u201cUtilitzam petits percentatges de varietats foranes: Cabernet, Merlot, qualque any Syrah, Chardonnay\u2026 Per\u00f2 el 90% dels nostres vins estan elaborats amb varietats locals: estam al Raiguer i les dues varietats mare s\u00f3n el Manto Negro i el Premsal Blanc, tamb\u00e9 Gir\u00f3 Ros, Malvasia en varietats blanques, i estam incorporant varietats que no s\u00f3n aut\u00f2ctones per\u00f2 s\u00ed molt t\u00edpiques, com \u00e9s la Monastrell. La nostra filosofia \u00e9s la de crear vins que tenguin una identitat pr\u00f2pia, per aix\u00f2 hem de fer feina amb varietats que estan molt adaptades a la nostra climatologia i que, a nivell de mercat, aporten un valor afegit, ens fan diferents\u201d.<\/p>\n\n\n\n<p>Treballen amb tres nivells de qualitat: els vins m\u00e9s gen\u00e8rics, \u201cen els quals utilitzam ra\u00efm propi i comprat, que ve de tot Mallorca. Aqu\u00ed \u00e9s on tenim el nivell m\u00e9s alt d\u2019exig\u00e8ncia, malgrat no s\u00f3n els vins m\u00e9s cars. Per\u00f2 s\u00f3n la nostra gamma d\u2019entrada, els nostres vins base i han de ser els millors possible, perqu\u00e8 s\u00f3n la nostra senya d\u2019identitat. Despr\u00e9s hi ha els vins de finca, d\u2019ensamblatge, mescla de diferents varietats per arribar a la complexitat que cercam, en els quals donam un punt m\u00e9s de qualitat o de feina. I els vins de la gamma m\u00e9s alta, que s\u00f3n els de guarda, dels quals no sempre podem repetir les mateixes quantitats: hi ha anys que, entre blanc i negre, podem fer 5 mil botelles i altres anys, 3 mil. Dep\u00e8n de la climatologia, de la mat\u00e8ria primera i de les possibilitats de l\u2019anyada. En aquests som molt estrictes\u201d. &nbsp;<\/p>\n\n\n\n<p>Amb m\u00e9s de tres d\u00e8cades d\u2019experi\u00e8ncia en el m\u00f3n del vi, Julio Torres no perd de vista com ha anat evolucionant el mercat. Explica que en els darrers deu anys, el creixement del consum de vins blancs i rosats ha estat exponencial. Vins lleugers, frescos, m\u00e9s f\u00e0cils de consumir. Una tend\u00e8ncia que tamb\u00e9 es trasllada als negres: \u201cintentam que tamb\u00e9 siguin vins m\u00e9s frescos, amb un equilibri, vins amb no tanta graduaci\u00f3 alcoh\u00f2lica, amb no tant color\u2026que tenen un mercat potencial m\u00e9s interessant\u201d. El 80% de la producci\u00f3 d\u2019AVA Vi es consumeix a nivell local, \u00e9s a dir, a les Illes Balears. I el 20% restant surt a exportaci\u00f3, b\u00e0sicament vi negre que es consumeix a Su\u00efssa, Alemanya i Su\u00e8cia. Del que es consumeix aqu\u00ed, el 80% est\u00e0 enfocat a la restauraci\u00f3, que \u00e9s el seu canal de distribuci\u00f3 m\u00e9s important. \u201cPensam que el vi \u00e9s gastronomia i tenim la sort de tenir un client que fa feina amb productes de proximitat. Una restauraci\u00f3 de mig-alt nivell. \u00c9s una manera de fer marca lenta, per\u00f2 \u00e9s la m\u00e9s l\u00f2gica. De forma natural anam augmentant la producci\u00f3, a mida que la vinya ens ho permet\u201d.<\/p>\n\n\n\n<p>Ara tenen 7 hect\u00e0rees de vinya: 4 d\u2019elles operatives i 3 recentment sembrades. \u201cEns recolzam molt en els nostres socis, que s\u00f3n els viticultors. Per a noltros s\u00f3n els m\u00e9s importants, s\u00f3n els que han d\u2019estar cuidats perqu\u00e8 no abandonin el conreu, que cada dia \u00e9s m\u00e9s complicat. Tenim ra\u00efm propi, per\u00f2 tamb\u00e9 ens abastim de ra\u00efm d\u2019altres viticultors que tenen la mateixa filosofia que nosaltres: no produccions en exc\u00e9s sin\u00f3 de m\u00e9s qualitat, on la fruita \u00e9s el m\u00e9s important. I a partir d\u2019aqu\u00ed, a bodega el que intentam \u00e9s tenir una intervenci\u00f3 m\u00ednima, amb una mat\u00e8ria primera fant\u00e0stica\u201d.<\/p>\n\n\n\n<p>Per a Torres \u201ca nivell d\u2019imatge \u00e9s molt m\u00e9s f\u00e0cil comunicar Mallorca\u201d que no altres denominacions, d\u2019aqu\u00ed l\u2019inter\u00e8s a formar part de la IGP Vi de la Terra Mallorca perqu\u00e8 \u201cme permet utilitzar vinyes amb perfils de s\u00f2l, amb microclimes diferents al meu. I me permet poder arribar a transmetre vins del Mediterrani i de Mallorca d\u2019una manera m\u00e9s f\u00e0cil\u201d. Explica que fa feina amb Manto Negro a set parcel\u00b7les diferents \u2013de la zona del Pla, del Raiguer\u2026- \u201ci tots s\u00f3n varietats locals per\u00f2 amb perfils totalment diferents. Al final, intentam tenir molts colors, moltes difer\u00e8ncies dins la mateixa varietat, per despr\u00e9s crear un collage que sigui idoni\u201d.<\/p>\n\n\n\n<p>A AVA Vi tamb\u00e9 han obert la porta a l\u2019enoturisme des del primer dia. \u201cNo feim un enoturisme de masses. Coneixem les nostres limitacions i, a mida que hem tengut m\u00e9s capacitat, hem rebut m\u00e9s clients. \u00c9s una manera d\u2019explicar al visitant la nostra filosofia, com feim feina i que surtin d\u2019aqu\u00ed amb una experi\u00e8ncia diferent, que puguin estendre. Volem que la gent disfruti, que se sentin importants. Qui els at\u00e8n \u00e9s una persona que elabora el vi. Els mesos de gener, febrer i mar\u00e7 s\u00f3n mesos de preparaci\u00f3, de posada a punt, sobretot moltes fires i presentacions. A partir de mar\u00e7 arrancam l\u2019enoturisme. Juliol i agost s\u00f3n mesos m\u00e9s complicats, sobretot per la climatologia. La primera setmana d\u2019agost comen\u00e7am verema i hem d\u2019entrar el ra\u00efm, que \u00e9s el principal. No feim visites espont\u00e0nies, miram de programar perqu\u00e8, al final, som l\u2019equip que som. I la verema \u00e9s el que marca la pauta de la resta de l\u2019any, \u00e9s l\u2019\u00e8poca m\u00e9s important\u201d. D\u2019aquests visites se n\u2019encarreguen tant Julio Torres com l\u2019en\u00f2loga <strong>Claudia Erpili<\/strong>.<\/p>\n\n\n\n<p>Torres \u00e9s sumiller de professi\u00f3 i si li demanam que defineixi els vins d\u2019AVA Vi no dubta: \u201cs\u00f3n vins mediterranis, que ja de per s\u00ed s\u00f3n amables, amb un car\u00e0cter fresc, que \u00e9s fonamental, i sobretot elegants, sutils, amb potencial per perdurar en el temps\u201d. Reconeix que gaudeix molt \u201cquan la gent, sobretot la gent jove, consumeix el nostre vi de manera natural, senzillament perqu\u00e8 s\u00f3n vins agradables d\u2019entendre i que te transporten a la teva terra. Fa dos anys v\u00e0rem comen\u00e7ar a participar en el Ra\u00efm Wine Fest i veure a la gent jove beure vi sense fer-se preguntes me va par\u00e8ixer fant\u00e0stic. Duc vint anys lluitant per desmitificar, simplificar i democratitzar el consum de vi. Per beure vi, n\u2019has de saber de vi? Has de saber si t\u2019agrada o no. Obri una ampolla i, si vols m\u00e9s informaci\u00f3, te la don, per\u00f2 no \u00e9s necessari\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"994\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.36.59_b-1-1024x994.jpeg\" alt=\"\" class=\"wp-image-20164\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.36.59_b-1-1024x994.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.36.59_b-1-300x291.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.36.59_b-1-768x745.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.36.59_b-1.jpeg 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59-1024x768.jpeg\" alt=\"\" class=\"wp-image-20131\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59-1024x768.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59-300x225.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59-768x576.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59-1536x1152.jpeg 1536w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.06.59.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.09-768x1024.jpeg\" alt=\"\" class=\"wp-image-20143\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.09-768x1024.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.09-225x300.jpeg 225w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.09-1152x1536.jpeg 1152w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.09.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.05-2-768x1024.jpeg\" alt=\"\" class=\"wp-image-20147\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.05-2-768x1024.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.05-2-225x300.jpeg 225w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.05-2-1152x1536.jpeg 1152w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-05-14-at-12.07.05-2.jpeg 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Quan Thomas i Alexandra Neumann van arribar a la finca Es Pla de Biniali l\u2019any 2007, van contemplar les vistes a la Serra de Tramuntana i varen saber que era el lloc idoni per fer realitat el seu projecte. Nom\u00e9s hi havia una caseta i una altra per a eines, que es transformaria anys despr\u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-20114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVA Vi, passi\u00f3 per les varietats locals - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/ava-vi-passio-per-les-varietats-locals\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVA Vi, passi\u00f3 per les varietats locals - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"Quan Thomas i Alexandra Neumann van arribar a la finca Es Pla de Biniali l\u2019any 2007, van contemplar les vistes a la Serra de Tramuntana i varen saber que era el lloc idoni per fer realitat el seu projecte. 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