{"id":20422,"date":"2025-09-03T11:12:52","date_gmt":"2025-09-03T11:12:52","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=20422"},"modified":"2025-09-03T11:33:12","modified_gmt":"2025-09-03T11:33:12","slug":"vi-de-la-terra-mallorca-ens-convida-a-jugar-amb-les-varietats-locals-de-raim","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-ens-convida-a-jugar-amb-les-varietats-locals-de-raim\/","title":{"rendered":"Vi de la Terra Mallorca ens convida a jugar amb les varietats locals de ra\u00efm"},"content":{"rendered":"\n<p><em>La Indicaci\u00f3 Geogr\u00e0fica Protegida engega una campanya promocional per estendre el coneixement de les varietats locals de ra\u00efm pr\u00f2pies de Mallorca a partir del Joc de les Varietats<\/em><\/p>\n\n\n\n<p>Qu\u00e8 tenen en com\u00fa el Callet, el Fogoneu, el Manto Negro i la Gorgollassa? Totes elles s\u00f3n varietats de ra\u00efm negre pr\u00f2pies de la nostra illa. I el Gir\u00f3 Ros i i el Premsal Blanc? Tamb\u00e9 s\u00f3n varietats locals, en aquest cas de ra\u00efm blanc. Con\u00e8ixer no nom\u00e9s el seu nom sin\u00f3 tamb\u00e9 les seves caracter\u00edstiques organol\u00e8ptiques \u2013color, gust, aroma\u2026- i algunes curiositats que ens poden ajudar a identificar-lo \u2013per exemple, quines s\u00f3n les seves principals aportacions als vins que s\u2019elaboren a partir d\u2019aquestes<br>varietats- \u00e9s el que ens proposa El Joc de les Varietats, una campanya que la IGP Vi de la Terra Mallorca acaba de posar en marxa a trav\u00e9s de l\u2019associaci\u00f3 Mallorca Rural, amb el finan\u00e7ament de fons europeus LEADER.<\/p>\n\n\n\n<p>Vi de la Terra Mallorca ha creat un joc de cartes, per a un p\u00fablic de totes les edats, a partir de sis varietats locals de ra\u00efm, escollides entre les m\u00e9s representatives i exteses a l\u2019illa: quatre varietats de ra\u00efm negre (Callet, Fogoneu, Manto Negro i Gorgollassa) i dues de ra\u00efm blanc (Gir\u00f3 Ros i Premsal Blanc). Es tracta d\u2019aprendre jugant, d\u2019una manera amena i participativa, per saber qu\u00e8 bevem quan estam davant un vi elaborat amb varietats locals. La campanya inclou un v\u00eddeo promocional, aix\u00ed com la pres\u00e8ncia de material divulgatiu a diferents mitjans i xarxes socials per descobrir, jugar i<br>compartir el valor del nostre territori. Amb un to fresc i proper, el projecte refor\u00e7a l\u2019esfor\u00e7 dels darrers anys de Vi de la Terra Mallorca per apropar-se al p\u00fablic jove\u2014sense renunciar al rigor\u2014 i continuar difontent entre la poblaci\u00f3 el producte de qualitat que tenim i el respecte cap a l\u2019entorn que el fa possible.<\/p>\n\n\n\n<p>\u201cPer estimar els nostres vins i les varietats locals de ra\u00efm que tenim, el primer que hem de fer \u00e9s con\u00e8ixer-les\u201d afirma Magdalena Mesquida, presidenta de Vi de la Terra Mallorca. \u201cDurant temps varen ser les grans oblidades per\u00f2, gr\u00e0cies a la feina de recuperaci\u00f3 que han fet els investigadors i els propis viticultors i cellers, ara se tornen a sembrar i cada vegada s\u00f3n m\u00e9s reconegudes per tot el que aporten als nostres vins. De fet, \u00e9s el que ens fa \u00fanics i ens permet presentar-nos amb un producte diferenciat davant el m\u00f3n\u201d.<\/p>\n\n\n\n<p>El Joc de les Varietats neix com a campanya promocional, en una primera fase, que tendr\u00e1 continu\u00eftat i que permetr\u00e0 desenvolupar completament el projecte de joc de cartes per posar-lo, pr\u00f2ximament, a disposici\u00f3 del p\u00fablic. Des d\u2019els inicis, el Consell Regulador de la IGP Vi de la Terra Mallorca ha orientat part de la seva promoci\u00f3 a donar a con\u00e8ixer les varietats locals de vinya pr\u00f2pies i \u00faniques de Mallorca, les quals aporten diferenciaci\u00f3 de producte i autenticitat. Actualment Vi de la Terra Mallorca protegeix 5 varietats de ra\u00efm locals: Premsal Blanc, Gir\u00f3 Ros, Manto Negre, Callet i Gorgollassa. I la feina<br>continua: els darrers mesos s\u2019ha aprovat la realitzaci\u00f3 dels estudis justificatius pertinents per incloure com a varietats locals protegides les varietats recuperades Callet Negrella, Escursac, Esper\u00f3 de Gall, Gir\u00f3 Negre i Manc\u00e8s de Tibus. <\/p>\n\n\n\n<p>Vi de la Terra Mallorca representa el 70% del sector del vi a Mallorca, agrupant 84 cellers inscrits i 330 viticultors, amb m\u00e9s de 1900 hect\u00e0rees de vinya inscrites i en producci\u00f3 arreu de l\u2019illa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"341\" height=\"1024\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-12.41.03-341x1024.jpeg\" alt=\"\" class=\"wp-image-20427\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-12.41.03-341x1024.jpeg 341w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-12.41.03-100x300.jpeg 100w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-12.41.03-512x1536.jpeg 512w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-01-at-12.41.03.jpeg 533w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>La Indicaci\u00f3 Geogr\u00e0fica Protegida engega una campanya promocional per estendre el coneixement de les varietats locals de ra\u00efm pr\u00f2pies de Mallorca a partir del Joc de les Varietats Qu\u00e8 tenen en com\u00fa el Callet, el Fogoneu, el Manto Negro i la Gorgollassa? Totes elles s\u00f3n varietats de ra\u00efm negre pr\u00f2pies de la nostra illa. I [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87,1],"tags":[],"class_list":["post-20422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vi de la Terra Mallorca ens convida a jugar amb les varietats locals de ra\u00efm - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-ens-convida-a-jugar-amb-les-varietats-locals-de-raim\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi de la Terra Mallorca ens convida a jugar amb les varietats locals de ra\u00efm - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"La Indicaci\u00f3 Geogr\u00e0fica Protegida engega una campanya promocional per estendre el coneixement de les varietats locals de ra\u00efm pr\u00f2pies de Mallorca a partir del Joc de les Varietats Qu\u00e8 tenen en com\u00fa el Callet, el Fogoneu, el Manto Negro i la Gorgollassa? 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