{"id":23556,"date":"2026-04-25T11:29:40","date_gmt":"2026-04-25T11:29:40","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=23556"},"modified":"2026-04-25T11:29:43","modified_gmt":"2026-04-25T11:29:43","slug":"vi-de-la-terra-mallorca-aposta-per-consolidar-se-com-a-segell-de-qualitat-i-guanyar-pes-en-el-consum-local","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-aposta-per-consolidar-se-com-a-segell-de-qualitat-i-guanyar-pes-en-el-consum-local\/","title":{"rendered":"Vi de la Terra Mallorca aposta per consolidar-se com a segell de qualitat i guanyar pes en el consum local"},"content":{"rendered":"\n

Aix\u00ed ho ha traslladat el president de la IGP, Mateu Morro, durant l\u2019Assemblea General celebrada divendres, 30 de gener, amb motiu del Dia del Viticultor, que ha reunit m\u00e9s d\u2019un centenar de representants del sector. La jornada ha viscut un dels moments m\u00e9s emotius amb el lliurament del Premi Viny\u00f2vol a Ramon Alabern Montis. <\/em><\/p>\n\n\n\n

\u00c9s ja una cita consolidada. El Dia del Viticultor, que organitza Vi de la Terra Mallorca, ha celebrat el 30 de gener la quarta edici\u00f3 i ho ha fet amb una gran assist\u00e8ncia: m\u00e9s de 120 viticultors s\u2019han reunit a la finca de Son Mesquidassa, a Felanitx, per fer balan\u00e7, dibuixar noves l\u00ednies de treball i recon\u00e8ixer la feina feta durant molts anys per membres destacats del sector. La trobada ha comptat amb la pres\u00e8ncia del nou equip directiu, encap\u00e7alat pel president del Consell Regulador de Vi de la Terra Mallorca, Mateu Morro, el vicepresident, Bartomeu Cifre, i la gerent, Marina Vera. <\/p>\n\n\n\n

Ha estat durant l\u2019Assamblea General Anual que Mateu Morro ha fet balan\u00e7 del darrer any, destacant la consolidaci\u00f3 d\u2019esdeveniments com el Ra\u00efm Wine Fest de Palma, que el passat mes de novembre va reunir fins a 30 mil persones al Parc de la Mar; aix\u00ed com iniciatives com el Joc de les Varietats Locals, que cerquen acostar el m\u00f3n del vi al p\u00fablic jove, familiar i local d\u2019una manera entretinguda. <\/p>\n\n\n\n

\u201cPosicionar la marca de qualitat de Vi de la Terra Mallorca com a referent del sector del vi a les Illes Balears ha estat l\u2019objectiu dels darrers anys, i hem de continuar fent feina en aquest sentit\u201d. D\u2019aqu\u00ed la necessitat de \u201cguanyar la batalla del consum local. A Mallorca \u00fanicament 3 de cada 10 vins que es consumeixen s\u00f3n elaborats a l\u2019illa. Per aix\u00f2 s\u2019ha de treballar en promoci\u00f3 directa per ampliar aquest marge de consum, guanyar reconeixement a les nostres varietats i aconseguir que els viticultors i cellers augmentin els seus rendiments de producci\u00f3\u201d. \u00c9s per aix\u00f2 que el sector dona la benvinguda a les darreres varietats locals de ra\u00efm que s\u2019han autoritzat i que ja es podran comercialitzar aquest 2026: l\u2019Escursac, el Gir\u00f3 Negre i l\u2019Esper\u00f3 de Gall. Amb elles, Vi de la Terra Mallorca ja protegeix 8 varietats de ra\u00efm locals i segueix fent feina per incorporar-ne m\u00e9s.<\/p>\n\n\n\n

A nivell t\u00e8cnic, l\u2019any 2026 vendr\u00e0 marcat per la necessitat de donar resposta a reptes com l\u2019escassetat d\u2019aigua a Mallorca i com fer front a plagues i malalties que afecten de ple les vinyes. Tamb\u00e9 se seguir\u00e0 fent feina en la diferenciaci\u00f3 dels vins mallorquins davant els consumidors amb la creaci\u00f3 d\u2019unitats geogr\u00e0fiques menors, diferents zones dins la mateixa IGP, que posin de relleu la riquesa i diversitat vitivin\u00edcola del nostre territori.<\/p>\n\n\n\n

Actualment la IGP aglutina 84 cellers i 325 viticultors, que representen el 65% del sector vitivin\u00edcola de les Illes Balears, tant en producci\u00f3 com en comercialitzaci\u00f3. Aquesta darrera verema, s\u2019han entrat a bodega 5.312.060 quilos de ra\u00efm, un 6% m\u00e9s que l\u2019anterior.<\/p>\n\n\n\n

Ramon Alabern, Premi Viny\u00f2vol 2026<\/strong>
Celebrada l\u2019Assamblea, ha arribat el moment dels reconeixements, ja amb pres\u00e8ncia dels representants institucionals que han assistit a la trobada, entre ells, el conseller d\u2019Agricultura i Medi Natural, Joan Simonet i els directors generals, Joan Llabr\u00e9s i Fernando Fern\u00e1ndez. El Premi Viny\u00f2vol 2026, creat enguany per l\u2019artista Maria Carbonero, ja est\u00e0 en mans de Ramon Alabern Montis, que ha assistit a l\u2019acte acompanyat de la seva filla, Isabel Alabern i els treballadors de la bodega familiar de Son Puig.<\/p>\n\n\n\n

Considerat un dels pioners de la recuperaci\u00f3 de la vinya a Mallorca, Alabern va dirigir durant tres d\u00e8cades l\u2019Obra Social Agr\u00edcola de La Caixa a les Illes Balears, des d\u2019on, amb la col\u00b7laboraci\u00f3 dels viticultors i t\u00e8cnics de l\u2019\u00e8poca, va impulsar millores cabdals per al conreu de la vinya a trav\u00e9s de camps d\u2019experimentaci\u00f3. All\u00e0 va treballar en la millora de podes i tractaments fitosanitaris, la introducci\u00f3 de noves varietats de ra\u00efm, aix\u00ed com la formaci\u00f3 de la vinya en espatllera, sistema que segueix vigent actualment. Una tasca que va canviar el m\u00f3n de la viticultura a Mallorca. <\/p>\n\n\n\n

Reconegut amb la Medalla al M\u00e8rit Agrari, una vegada jubilat, Alabern va seguir apostant per la vinya en la finca familiar, Son Puig, a Puigpunyent. All\u00e0, l\u2019any 2004, va elaborar els primers vins de Bodegas Son Puig a partir de varietats locals i foranes, que s\u2019escampen per vuit hect\u00e0rees i mitja de vinya, als peus de la Serra de Tramuntana.<\/p>\n\n\n\n

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Aix\u00ed ho ha traslladat el president de la IGP, Mateu Morro, durant l\u2019Assemblea General celebrada divendres, 30 de gener, amb motiu del Dia del Viticultor, que ha reunit m\u00e9s d\u2019un centenar de representants del sector. La jornada ha viscut un dels moments m\u00e9s emotius amb el lliurament del Premi Viny\u00f2vol a Ramon Alabern Montis. \u00c9s […]<\/p>\n","protected":false},"author":2,"featured_media":23526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-23556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"\nVi de la Terra Mallorca aposta per consolidar-se com a segell de qualitat i guanyar pes en el consum local - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-aposta-per-consolidar-se-com-a-segell-de-qualitat-i-guanyar-pes-en-el-consum-local\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi de la Terra Mallorca aposta per consolidar-se com a segell de qualitat i guanyar pes en el consum local - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"Aix\u00ed ho ha traslladat el president de la IGP, Mateu Morro, durant l\u2019Assemblea General celebrada divendres, 30 de gener, amb motiu del Dia del Viticultor, que ha reunit m\u00e9s d\u2019un centenar de representants del sector. 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