{"id":23602,"date":"2026-04-25T11:58:28","date_gmt":"2026-04-25T11:58:28","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=23602"},"modified":"2026-04-25T11:58:32","modified_gmt":"2026-04-25T11:58:32","slug":"mallorca-guanya-presencia-com-a-marca-i-regio-vitivinicola-a-la-barcelona-wine-week","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/mallorca-guanya-presencia-com-a-marca-i-regio-vitivinicola-a-la-barcelona-wine-week\/","title":{"rendered":"Mallorca guanya pres\u00e8ncia com a marca i regi\u00f3 vitivin\u00edcola a la Barcelona Wine Week"},"content":{"rendered":"\n

Vi de la Terra Mallorca ha estat present amb 25 cellers, que han assistit a la sisena edici\u00f3 d\u2019una de les fires m\u00e9s consolidades del sector en l\u2019\u00e0mbit nacional i que creix en pres\u00e8ncia internacional. <\/em><\/p>\n\n\n\n

La sisena edici\u00f3 de la Barcelona Wine Week ja ha tancat les portes i \u00e9s un bon moment per fer-ne balan\u00e7. Han estat tres dies intensos \u2013del 2 al 4 de febrer- durant els quals prop de 26.000 persones han visitat les instal\u00b7lacions de Fira de Barcelona, a Montju\u00efc, per con\u00e8ixer alguns dels 1.350 cellers d\u2019arreu de l\u2019Estat que han estat presents. L\u2019assist\u00e8ncia de compradors internacionals ha augmentat un 25% respecte a l\u2019anterior edici\u00f3.<\/p>\n\n\n\n

\u201cLa Barcelona Wine Week \u00e9s una fira important\u201d afirma Johan Libdy de Son Antem, que s\u2019ha sumat un any m\u00e9s a la representaci\u00f3 de Vi de la Terra Mallorca, formada per un total de 25 cellers. \u201cEst\u00e0 molt ben organitzada i \u00e9s realment el centre d\u2019atenci\u00f3 de la gent de fora cap als vins espanyols. Per tant, els importadors que fan feina amb Espanya s\u00f3n aqu\u00ed: n\u2019hem vist d\u2019escandinaus, de Noruega, Su\u00e8cia, Dinamarca i tamb\u00e9 de Finl\u00e0ndia\u201d. <\/p>\n\n\n\n

Libdy va m\u00e9s enll\u00e0 dels resultats estrictament comercials per posar en relleu un altre aspecte fonamental: \u201cla for\u00e7a de Vi de la Terra Mallorca ha estat ajuntar 25 cellers, que mostren que la producci\u00f3 de vi a la nostra illa \u00e9s molt m\u00e9s gran del que es pensa i de qualitat. \u00c9s molt m\u00e9s atractiu per als importadors con\u00e8ixer els diferents estils de vins que feim amb el mateix clima i el mateix origen, per construir junts una marca. \u00c9s important parlar de qu\u00e8 ens fa \u00fanics; per descomptat, les nostres varietats locals, per\u00f2 tamb\u00e9 el clima, els s\u00f2ls que tenim, la proximitat de la mar, la frescor que aporta la pedra calc\u00e0ria\u2026tot all\u00f2 que ens identifica m\u00e9s enll\u00e0 de les modes i que ens permet crear vins amb un car\u00e0cter propi que no es poden fer a Fran\u00e7a, Alemanya o a les Illes Can\u00e0ries. Aix\u00f2 \u00e9s el que s\u2019ha de donar a con\u00e8ixer perqu\u00e8 els importadors ens descobreixin. \u00c9s la nostra for\u00e7a\u201d. <\/p>\n\n\n\n

En el mateix sentit es pronuncia la gerent de Vi de la Terra Mallorca, Marina Vera, per a qui \u201cdisposar d\u2019un espai gran ha posicionat molt b\u00e9 la marca Mallorca. Enguany se\u2019ns ha vist clarament com a regi\u00f3 vitivin\u00edcola, ja mos reconeixen. Crec que podem parlar d\u2019\u00e8xit pel que fa a la visibilitat i posicionament de marca com a zona productora de vi\u201d. Pel que fa als resultats comercials, hi ha diversitat d\u2019opinions. \u201c\u00c9s cert que una part important de la fira \u00e9s l\u2019organitzaci\u00f3 de cites amb importadors i distribu\u00efdors. Els cellers depenen d\u2019aix\u00f2, que els contactes es confirmin i es puguin dur a terme. I enguany s\u2019ha notat certa cautela, influenciada pel moment delicat que viu el consum del vi a escala global\u201d.<\/p>\n\n\n\n

Silke Lebelt de Bodegas 65 s\u2019ha estrenat a la Barcelona Wine Week en aquesta edici\u00f3: \u201cestic contenta perqu\u00e8 he tengut converses molt interessants amb distribu\u00efdors de Barcelona, amb gent que t\u00e9 restaurants, premsa especialitzada\u2026 Hi ha bastanta demanda i l\u2019organitzaci\u00f3 \u00e9s bona. En el que s\u2019ha d\u2019insistir \u00e9s en la preparaci\u00f3 pr\u00e8via de la fira, per exemple a l\u2019hora de tancar cites amb antelaci\u00f3. En aquest aspecte, hem de continuar fent feina\u201d. Tamb\u00e9 \u00e9s la primera edici\u00f3 de la Barcelona Wine Week per als germans Rafel i Josep Vidal de Bodegues Vidal Serra, que coincideixen amb Silke amb qu\u00e8 \u201chem de picar m\u00e9s pedra abans de venir, mirar de quadrar m\u00e9s reunions. \u00c9s un poc prest per parlar de resultats. Noltros encara no tenim cap distribu\u00efdor fora i \u00e9s el que cercam per poder cr\u00e9ixer\u201d. <\/p>\n\n\n\n

Per a Pep C\u00e0naves de Petit Celler 7103 \u201cles sensacions s\u00f3n positives. Comen\u00e7\u00e0rem dilluns amb bastantes cites programades i totes varen venir. Hi va haver inter\u00e8s en la nostra selecci\u00f3 de vins. Per a cellers com noltros, aquesta \u00e9s la millor fira on es pot anar. La tenim a prop i econ\u00f2micament \u00e9s bastant viable. Crec que ser\u00e0 dif\u00edcil que hi hagi fires m\u00e9s importants que aquesta a escala nacional\u201d. Jos\u00e9 Antonio Gonz\u00e1lez de Can Xanet ha tengut menys contactes programats dels habituals: \u201cnormalment en solia tenir set o vuit, enguany he vengut amb quatre. Mai saps si d\u2019aquests contactes sortiran resultats. Com a celler, enguany ser\u00e0 la primera vegada que vagi a Par\u00eds i tamb\u00e9 a D\u00fcsseldorf per veure qu\u00e8 hi ha. Barcelona se consolida, \u00e9s una ciutat amb atractiu i a la gent li agrada venir. D\u2019alguna manera aix\u00f2 juga a favor, per\u00f2 notes cert cansament entre els importadors\u201d.<\/p>\n\n\n\n

Tancada una nova edici\u00f3 de la Barcelona Wine Week, el calendari de fires continua en marxa. HORECA Mallorca demana pas a Palma entre els dies 9 i 11 de febrer. En les mateixes dates, la capital francesa acollir\u00e0 una nova edici\u00f3 de Wine Paris; i entre el 15 i el 17 de mar\u00e7 D\u00fcsseldorf agafar\u00e0 el relleu amb ProWein.<\/p>\n\n\n\n

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Vi de la Terra Mallorca ha estat present amb 25 cellers, que han assistit a la sisena edici\u00f3 d\u2019una de les fires m\u00e9s consolidades del sector en l\u2019\u00e0mbit nacional i que creix en pres\u00e8ncia internacional. La sisena edici\u00f3 de la Barcelona Wine Week ja ha tancat les portes i \u00e9s un bon moment per fer-ne […]<\/p>\n","protected":false},"author":2,"featured_media":23603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-23602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"\nMallorca guanya pres\u00e8ncia com a marca i regi\u00f3 vitivin\u00edcola a la Barcelona Wine Week - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/mallorca-guanya-presencia-com-a-marca-i-regio-vitivinicola-a-la-barcelona-wine-week\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mallorca guanya pres\u00e8ncia com a marca i regi\u00f3 vitivin\u00edcola a la Barcelona Wine Week - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"Vi de la Terra Mallorca ha estat present amb 25 cellers, que han assistit a la sisena edici\u00f3 d\u2019una de les fires m\u00e9s consolidades del sector en l\u2019\u00e0mbit nacional i que creix en pres\u00e8ncia internacional. 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