{"id":23803,"date":"2026-04-26T10:49:35","date_gmt":"2026-04-26T10:49:35","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=23803"},"modified":"2026-04-26T10:49:40","modified_gmt":"2026-04-26T10:49:40","slug":"ladaptacio-al-canvi-climatic-i-el-relleu-generacional-els-dos-grans-reptes-per-a-les-dones-del-mon-del-vi","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/ladaptacio-al-canvi-climatic-i-el-relleu-generacional-els-dos-grans-reptes-per-a-les-dones-del-mon-del-vi\/","title":{"rendered":"L\u2019adaptaci\u00f3 al canvi clim\u00e0tic i el relleu generacional, els dos grans reptes per a les dones del m\u00f3n del vi"},"content":{"rendered":"\n

Vi de la Terra Mallorca ha reunit una cinquantena de dones del sector vitivin\u00edcola a Can Axartell, en la quarta edici\u00f3 de les trobades que organitza per commemorar el Dia Internacional de la Dona. Els projectes per adaptar-se al canvi clim\u00e0tic i per atraure gent jove al conreu de la vinya han estat els que m\u00e9s inter\u00e8s han generat entre les assistents.<\/em><\/p>\n\n\n\n

\u201cCompartir \u00e9s cosa de dones\u201d. Aix\u00ed arrancava la jornada del Dia de la Dona que, per quart any consecutiu, organitza el Consell Regulador de Vi de la Terra Mallorca, i que enguany ha reunit una cinquantena de dones a les instal\u00b7lacions del celler Can Axartell, a Pollen\u00e7a. Les paraules s\u00f3n de la gerent de l\u2019entitat, Marina Vera, encarregada d\u2019encetar una trobada \u201cque vol ser una oportunitat per aturar, per intercanviar experi\u00e8ncies i gaudir del moment\u201d. A continuaci\u00f3, el president de Vi de la Terra Mallorca, Mateu Morro, tamb\u00e9 present juntament amb el vicepresident, Bartomeu Cifre, reconeixia el pes de la dona en el sector vitivin\u00edcola: \u201cheu aportat molt als nostres vins i a les nostres vinyes com \u00e9s saber, imaginaci\u00f3, creativitat\u2026i la IGP Vi de la Terra Mallorca se\u2019n sent molt orgullosa\u201d. <\/p>\n\n\n\n

Enguany, la iniciativa compta amb el suport de CaixaBank, a trav\u00e9s de la seva l\u00ednia de negoci per al sector agrari, Agrobank. La directora d\u2019aquesta \u00e0rea al Raiguer, Marian Serrano ha posat xifres a la seva activitat: \u201cl\u2019any passat v\u00e0rem mobilitzar 35.500 milions d\u2019euros en el sector, a trav\u00e9s d\u2019una xarxa de 1.140 oficines. I el 40% de les empreses emergents que impulsam s\u00f3n dirigides per dones. El futur passa perqu\u00e8 la dona lideri i emprengui\u201d. <\/p>\n\n\n\n

Arribat el moment de les convidades d\u2019enguany, Nereida P\u00e9rez, secret\u00e0ria t\u00e8cnica del Consell Regulador DO Lanzarote, ha explicat qu\u00e8 significa fer vi en una illa on m\u00e9s del 60% dels viticultors no tenen m\u00e9s d\u2019una hect\u00e0rea de superf\u00edcie per conrear. De fet, la DO suma 1.897 hect\u00e0rees repartides en m\u00e9s de 7.900 petites parcel\u00b7les, en mans de 1.857 viticultors, dels quals 723 s\u00f3n dones. Si fa deu anys eren uns devuit cellers, actualment ja n\u2019hi ha 40 de censats. Una \u201cviticultura heroica\u201d que es caracteritza pel sistema tradicional de conreu de la vinya en forats excavats en s\u00f2l volc\u00e0nic per protegir les vinyes del vent i capturar la humitat del s\u00f2l. \u201cNo competim en quantitat, sin\u00f3 per augmentar la nostra pres\u00e8ncia en la restauraci\u00f3 d\u2019alt nivell i promoure activitats com l\u2019enoturisme. Apostam per la diferenciaci\u00f3, l\u2019autenticitat, la sostenibilitat\u2026no podem competir amb el vi que entra pel moll a un euro i mig o dos, perqu\u00e8 noltros pagam el ra\u00efm a m\u00e9s de tres euros i mig\u201d. Els gransreptes? \u201cAdaptar-nos, s\u00ed o s\u00ed, al canvi clim\u00e0tic perqu\u00e8 l\u2019estam patint; la rendibilitat de les explotacions i cellers; aix\u00ed com el relleu generacional. M\u00e9s del 60% dels nostres viticultors tenen m\u00e9s de 70 anys. Tan sols un 15% est\u00e0 entre els 30 i els 50 anys, encara que va pujant a poc a poc\u201d. <\/p>\n\n\n\n

Nereida ha arribat a Pollen\u00e7a acompanyada d\u2019Elisa Lude\u00f1a, directora i en\u00f2loga del celler El Grifo, tot un referent no nom\u00e9s a Lanzarote sin\u00f3 en l\u2019\u00e0mbit nacional. Amb m\u00e9s de dos-cents anys d\u2019hist\u00f2ria, \u00e9s un dels cellers m\u00e9s antics i m\u00e9s innovadors alhora, que impulsa projectes com el de la verema d\u2019hivern, que implica avan\u00e7ar tant la poda com la verema per fer front als efectes del canvi clim\u00e0tic: escasses pluges i onades de calor a l\u2019estiu. \u201cA la darrera verema v\u00e0rem patir tres onades de calor i una d\u2019elles es va allargar una setmana. Fer feina al camp a 37 graus \u00e9s impossible i la vinya es mor\u201d. Lude\u00f1a fa refer\u00e8ncia a una dita de Jack Weich: \u201ccanvia abans que ho hagis de fer\u201d. <\/p>\n\n\n\n

De la Catalunya interior i, m\u00e9s concretament, del Bages han arribat les altres dues convidades d\u2019enguany: Eva Farr\u00e9, secret\u00e0ria t\u00e8cnica del Consell Regulador DO Pla de Bages, i la cellerera i viticultora Anna Berenguer, del Celler Cooperatiu d\u2019Art\u00e9s. En un territori on la cultura del vi es remunta als romans i on va arribar a haver 28.000 hect\u00e0rees de vinya, actualment es conserven 500 hect\u00e0rees, 17 cellers i 90 viticultors inscrits a una DO que es va crear l\u2019any 1995. Orgullosos del seu patrimoni vitivin\u00edcola, que suma gaireb\u00e9 8.000 barraques de vinya inventariades, nombroses mostres de construcci\u00f3 en pedra seca, i que conserva varietats pr\u00f2pies com el Picapoll, la comarca del Bages fa front a un repte com\u00fa a tot el sector, la falta de relleu generacional. I ho fa amb projectes com el viver de cellers, impulsat des del Celler Cooperatiu d\u2019Art\u00e9s. \u201cHi ha gent que t\u00e9 vinya que ha heretat dels seus padrins i que no sap qu\u00e8 fer-ne. Treballam amb ells perqu\u00e8 a trav\u00e9s nostre puguin elaborar el seu propi vi. D\u2019aquesta manera hem tret 10 nous microvins, que no s\u00f3n dels nostres socis sin\u00f3 de gent que es podria acabar convertint en nous possibles productors\u201d, ha explicat Berenguer. Paral\u00b7lelament, des de la DO es treballa en la recuperaci\u00f3 de varietats antigues de vinya, en l\u2019impuls de l\u2019enoturisme a trav\u00e9s de la Ruta del Vi DO Pla de Bages i en la recuperaci\u00f3 de la mem\u00f2ria de la vinya i el vi com a patrimoni. <\/p>\n\n\n\n

La trobada s\u2019ha allargat durant el capvespre amb la intervenci\u00f3 de la influenciadora Marta Clot sobre comunicaci\u00f3 digital aplicada al m\u00f3n del vi i Mari Paz Gil, gerent del Consell Regulador de la DO Tacoronte-Acentejo de Tenerife. Finalment, Pilar Just, presidenta de la DO Montsant, ha estat l\u2019encarregada de tancar la sessi\u00f3.<\/p>\n\n\n\n

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Vi de la Terra Mallorca ha reunit una cinquantena de dones del sector vitivin\u00edcola a Can Axartell, en la quarta edici\u00f3 de les trobades que organitza per commemorar el Dia Internacional de la Dona. Els projectes per adaptar-se al canvi clim\u00e0tic i per atraure gent jove al conreu de la vinya han estat els que […]<\/p>\n","protected":false},"author":2,"featured_media":23804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-23803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"\nL\u2019adaptaci\u00f3 al canvi clim\u00e0tic i el relleu generacional, els dos grans reptes per a les dones del m\u00f3n del vi - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/ladaptacio-al-canvi-climatic-i-el-relleu-generacional-els-dos-grans-reptes-per-a-les-dones-del-mon-del-vi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019adaptaci\u00f3 al canvi clim\u00e0tic i el relleu generacional, els dos grans reptes per a les dones del m\u00f3n del vi - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"Vi de la Terra Mallorca ha reunit una cinquantena de dones del sector vitivin\u00edcola a Can Axartell, en la quarta edici\u00f3 de les trobades que organitza per commemorar el Dia Internacional de la Dona. 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