{"id":23939,"date":"2026-04-28T10:17:12","date_gmt":"2026-04-28T10:17:12","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=23939"},"modified":"2026-04-28T10:17:15","modified_gmt":"2026-04-28T10:17:15","slug":"vi-de-la-terra-mallorca-i-la-do-montsant-comparteixen-estrategies-de-futur-per-al-sector","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-i-la-do-montsant-comparteixen-estrategies-de-futur-per-al-sector\/","title":{"rendered":"Vi de la Terra Mallorca i la DO Montsant comparteixen estrat\u00e8gies de futur per al sector"},"content":{"rendered":"\n

Els equips directius de totes dues entitats han mantingut una trobada a Pollen\u00e7a, aprofitant la celebraci\u00f3 de la Fira del Vi. Entre els principals temes que s\u2019han tractat hi ha l\u2019impuls de relacions comercials amb la Xina i el desenvolupament de projectes enotur\u00edstics. <\/em><\/p>\n\n\n\n

L\u2019any 2021 una delegaci\u00f3 de Vi de la Terra Mallorca va fer un viatge de formaci\u00f3 per con\u00e8ixer de prop la realitat i el funcionament de la DO Montsant. \u201cNoltros \u00e8rem un Consell Regulador molt recent i vol\u00edem con\u00e8ixer com treballaven altres entitats semblants a la nostra, que ja tenien un recorregut bastant consolidat. Aix\u00ed \u00e9s com v\u00e0rem con\u00e8ixer la DO Montsant i des de llavors hem mantingut una relaci\u00f3 molt estreta\u201d, explica Marina Vera, gerent de Vi de la Terra Mallorca. Aquests nexes han crescut al llarg dels anys: \u201chan estat molt generosos amb noltros explicant-nos com fan feina, els reptes que tenen, resolent dubtes. Han estat de gran ajuda a l\u2019hora d\u2019establir el nostre full de ruta, de trobar el nostre propi cam\u00ed tant a nivell t\u00e8cnic com tamb\u00e9 a l\u2019hora d\u2019explorar una futura DO Mallorca. Ens han ensenyat que una DO \u00e9s una entitat que tamb\u00e9 genera coneixement \u2013per exemple, a trav\u00e9s d\u2019estudis de zonificaci\u00f3-, un aspecte molt important per crear una cultura del vi i un lligam amb la terra d\u2019on neix el nostre producte\u201d. <\/p>\n\n\n\n

\u00c9s dins aquesta estreta relaci\u00f3 que s\u2019emmarca la trobada que se va celebrar divendres passat, 24 d\u2019abril, entre els equips directius de totes dues entitats al casal de Can Llobera, a Pollen\u00e7a, amb la pres\u00e8ncia per part de Vi de la Terra Mallorca del seu president, Mateu Morro, el vicepresident, Bartomeu Cifre, la gerent, Marina Vera i la responsable de promoci\u00f3, Carme Barcel\u00f3. Per part de la DO Montsant varen ser presents la seva presidenta, Pilar Just i el secretari, Pau Sabat\u00e9. Damunt la taula, dues l\u00ednies de feina que la DO Montsant est\u00e0 explorant i que Vi de la Terra Mallorca t\u00e9 inter\u00e9s a impulsar: les relacions comercials amb el mercat xin\u00e8s i la implantaci\u00f3 de projectes d\u2019enoturisme. <\/p>\n\n\n\n

\u201cAquesta trobada s\u2019ha centrat molt en aspectes promocionals per con\u00e8ixer la feina de la DO Montsant en el mercat asi\u00e0tic, sobretot xin\u00e8s. Les sortides que fan a Xangai i com aprofiten ajudes de tercers pa\u00efsos per fer aquestes promocions fora de la Uni\u00f3 Europea\u201d explica el president de Vi de la Terra Mallorca, Mateu Morro. \u201cTamb\u00e9 hem abordat el Pla Estrat\u00e8gic d\u2019Enoturisme 2026-2030 que tenen, perqu\u00e8 \u00e9s un tipus de promoci\u00f3 a la qual volem donar molta for\u00e7a. Tant a nivell t\u00e8cnic com promocional s\u00f3n un referent a tenir en compte. A m\u00e9s, compartim una situaci\u00f3 molt semblant: just un 40% del consum de vi que es fa a Catalunya \u00e9s vi local i fan molta feina amb les institucions per crear consci\u00e8ncia entre els restauradors perqu\u00e8 apostin pel vi catal\u00e0. El mateix passa aqu\u00ed, tot i que aquest percentatge no arriba al 15% en el nostre cas. Hem estat comparant situacions i
compartint estrat\u00e8gies\u201d. <\/p>\n\n\n\n

Des de la DO Montsant, el seu secretari, Pau Sabat\u00e9, valora \u201cmolt positivament aquesta trobada, que serveix per crear sinergies i treballar aliances entre diferents territoris i institucions. Estam treballant amb unes inquietuds que s\u00f3n comunes i compartides: la posada en valor de les varietats hist\u00f2riques, que m\u00e9s ens identifiquen i representen el nostre territori; la necesita de buscar noves formes de promoci\u00f3 dels nostres vins; la import\u00e0ncia dels estudis, que ens ajuden a construir un relat que expliqui la nostra realitat, buscant la diferenciaci\u00f3 i les singularitats dels nostres territoris d\u2019una manera fonamentada i cient\u00edfica; aix\u00ed com l\u2019aposta per l\u2019enoturisme. \u00c9s cert que la realitat del turisme a casa nostra i a Mallorca s\u00f3n diferents, per\u00f2 tots coincidim en qu\u00e8 \u00e9s molt important aprofitar i dotar de contingut i de qualitat una oferta enotur\u00edstica que ha de servir perqu\u00e8 els cellers i els viticultors puguin guanyar-se la vida, i que els projectes relacionats amb el m\u00f3n del vi siguin viables i profitosos\u201d.<\/p>\n\n\n\n

Tant des de Vi de la Terra Mallorca com de la DO Montsant -que enguany celebra 25 anys i aglutina m\u00e9s d\u2019una cinquantena de cellers, la majoria de la comarca del Priorat i alguns de la Ribera de l\u2019Ebre- s\u2019aposta per continuar propiciant aquests marcs de col\u00b7laboraci\u00f3.<\/p>\n\n\n\n

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Els equips directius de totes dues entitats han mantingut una trobada a Pollen\u00e7a, aprofitant la celebraci\u00f3 de la Fira del Vi. Entre els principals temes que s\u2019han tractat hi ha l\u2019impuls de relacions comercials amb la Xina i el desenvolupament de projectes enotur\u00edstics. L\u2019any 2021 una delegaci\u00f3 de Vi de la Terra Mallorca va fer […]<\/p>\n","protected":false},"author":2,"featured_media":23940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-23939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"\nVi de la Terra Mallorca i la DO Montsant comparteixen estrat\u00e8gies de futur per al sector - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/vi-de-la-terra-mallorca-i-la-do-montsant-comparteixen-estrategies-de-futur-per-al-sector\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vi de la Terra Mallorca i la DO Montsant comparteixen estrat\u00e8gies de futur per al sector - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"Els equips directius de totes dues entitats han mantingut una trobada a Pollen\u00e7a, aprofitant la celebraci\u00f3 de la Fira del Vi. 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