{"id":23999,"date":"2026-05-06T21:50:16","date_gmt":"2026-05-06T21:50:16","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=23999"},"modified":"2026-05-06T22:01:05","modified_gmt":"2026-05-06T22:01:05","slug":"la-fev-acosta-als-cellers-els-avantatges-de-digitalitzar-la-cadena-delaboracio-del-vi","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/la-fev-acosta-als-cellers-els-avantatges-de-digitalitzar-la-cadena-delaboracio-del-vi\/","title":{"rendered":"La FEV acosta als cellers els avantatges de digitalitzar la cadena d\u2019elaboraci\u00f3 del vi"},"content":{"rendered":"\n

La jornada formativa, que va comptar amb una quarentena de participants, entre ells cellers i viticultors de Vi de la Terra Mallorca, se va celebrar el passat 30 d\u2019abril al Parc Bit d\u2019Inca<\/em>.<\/p>\n\n\n\n

Era la primera vegada que cellers i viticultors de Vi de la Terra Mallorca assistien a una jornada formativa organitzada per la Federaci\u00f3n Espa\u00f1ola del Vino<\/em>, la FEV, entitat que promou la formaci\u00f3 i l\u2019assessorament a nivell estatal. En aquesta ocasi\u00f3, la trobada, celebrada el passat 30 d\u2019abril a l\u2019auditori del Parc Bit d\u2019Inca, reunia una quarentena de participants per explicar com implantar la digitalitzaci\u00f3 en tota la cadena d\u2019elaboraci\u00f3 del vi, des de la vinya a la comercialitzaci\u00f3.<\/p>\n\n\n\n

\u201cVa ser molt interessant i una primera trobada amb la FEV, que pot donar peu a organitzar m\u00e9s jornades i m\u00e9s formacions amb ells en el futur\u201d explica Marina Vera, gerent de Vi de la Terra Mallorca, tenint en compte que \u201cnoltros volem avan\u00e7ar en l\u2019\u00e0mbit de l\u2019enoturisme i tota formaci\u00f3 \u00e9s una ajuda important per a les nostres empreses\u201d.<\/p>\n\n\n\n

La FEV compta actualment amb un grup de feina centrat espec\u00edficament en digitalitzaci\u00f3, que rep el nom de Hub de Digitalizaci\u00f3n y Vino<\/em>, a m\u00e9s d’una plataforma d\u2019assessorament anomenada WINEXT, oberta i gratu\u00efta per al sector vitivin\u00edcola. El representant de l\u2019associaci\u00f3 va explicar el funcionament d\u2019aquesta plataforma i els seus continguts.\u00a0<\/p>\n\n\n\n

Acte seguit, va ser el torn del convidat Javier Gurr\u00eda, fundador de l\u2019empresa The Torre Wine Platform<\/em>, especialitzada en enoturisme. La seva va ser una ponencia pr\u00e0ctica per mostrar com es pot aplicar la digitalitzaci\u00f3 en l\u2019enoturisme per augmentar les vendes.<\/p>\n\n\n\n

La sessi\u00f3 formativa va reunir representants de la IGP Vi de la Terra Mallorca, aix\u00ed com de les Denominaci\u00f3 d\u2019Origen Binissalem i Pla i Llevant.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

La jornada formativa, que va comptar amb una quarentena de participants, entre ells cellers i viticultors de Vi de la Terra Mallorca, se va celebrar el passat 30 d\u2019abril al Parc Bit d\u2019Inca. Era la primera vegada que cellers i viticultors de Vi de la Terra Mallorca assistien a una jornada formativa organitzada per la […]<\/p>\n","protected":false},"author":2,"featured_media":24000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,87],"tags":[],"class_list":["post-23999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clipping","category-noticies"],"acf":[],"yoast_head":"\nLa FEV acosta als cellers els avantatges de digitalitzar la cadena d\u2019elaboraci\u00f3 del vi - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/ca\/la-fev-acosta-als-cellers-els-avantatges-de-digitalitzar-la-cadena-delaboracio-del-vi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La FEV acosta als cellers els avantatges de digitalitzar la cadena d\u2019elaboraci\u00f3 del vi - Vi de La Terra Mallorca\" \/>\n<meta property=\"og:description\" content=\"La jornada formativa, que va comptar amb una quarentena de participants, entre ells cellers i viticultors de Vi de la Terra Mallorca, se va celebrar el passat 30 d\u2019abril al Parc Bit d\u2019Inca. 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