{"id":3313,"date":"2022-02-21T15:29:24","date_gmt":"2022-02-21T15:29:24","guid":{"rendered":"https:\/\/vtmallorca.com\/tienda\/?p=3313"},"modified":"2023-03-10T13:57:06","modified_gmt":"2023-03-10T13:57:06","slug":"magdalena-mesquida-es-vital-comencar-per-la-creacio-de-marca","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/magdalena-mesquida-es-vital-comencar-per-la-creacio-de-marca\/","title":{"rendered":"Magdalena Mesquida: \u201c\u00c9s vital comen\u00e7ar per la creaci\u00f3 de marca\u201d"},"content":{"rendered":"\n

Magdalena Mesquida: \u201c\u00c9s vital comen\u00e7ar per la creaci\u00f3 de marca\u201d<\/p>\n\n\n\n

La presidenta de Vi de la Terra Mallorca detalla els projectes immediats i les l\u00ednies que marcaran el seu mandat<\/p>\n\n\n\n

Eva Vicens<\/a>\u00a0Mallorca<\/p>\n\n\n\n

<\/p>\n\n\n\n

Magdalena Mesquida<\/strong>\u00a0assum\u00ed, fa un parell de mesos, la\u00a0presid\u00e8ncia<\/a>\u00a0del Consell Regulador de l\u2018IGP Vi de la Terra Mallorca<\/a><\/strong>. No \u00e9s una nouvinguda al m\u00f3n del vi, en el qual hi fa feina com editora des de fa vint anys. Impulsora i directora de la primera publicaci\u00f3 especialitzada i de qualitat sobre el vi i la gastronomia, la revista\u00a0Terra de Vins<\/a><\/strong>, mant\u00e9 la direcci\u00f3 i l\u2019edici\u00f3 del suplement\u00a0Manjaria<\/a><\/strong>\u00a0en el Diario de Mallorca.<\/p>\n\n\n\n

Coneguda la seva vinculaci\u00f3, per tant, ha assumit de manera natural\u00a0encap\u00e7alar el projecte d\u2019aquesta jove marca de qualitat<\/strong>\u00a0que \u00e9s Vi de la Terra Mallorca. Un c\u00e0rrec al qual s\u2019incorpora amb moltes ganes d\u2019aportar el seu coneixement i la seva experi\u00e8ncia en un moment en qu\u00e8 VTM arriba a la seva majoria d\u2019edat i reclama un espai propi en el panorama de la vitivinicultura de Mallorca. Mesquida parla de l\u2019actualitat de Vi de la Terra Mallorca i dels projectes que es volen posar en marxa en aquest mandat que ara just comen\u00e7a.<\/p>\n\n\n\n

El vostre perfil encaixa en les expectatives del nou Consell Regulador, que hi podeu aportar?<\/strong><\/p>\n\n\n\n

Penso que el meu nomenament \u00e9s part de la estrat\u00e8gia de futur del nou Consell Regulador. Han apostat per una professional de la comunicaci\u00f3 que coneix molt b\u00e9 el sector. L\u2019objectiu d\u2019aquests quatre anys de mandat \u00e9s la promoci\u00f3 de qualitat i la construcci\u00f3 de la marca \u201cMallorca\u201d i en aquest sentit puc aportar molt, tot i que vaig ser la primera sorpresa amb l\u2019elecci\u00f3!<\/p>\n\n\n\n

Parlau de la necessitat d\u2019assolir l\u2019espai que VTM se mereix en el sector, ara que s\u2019inicia aquesta nova etapa. Ha arribat el moment de tallar el cord\u00f3 umbilical amb la DO Pla i Llevant?<\/strong><\/p>\n\n\n\n

Personalment penso que en aquests moments no \u00e9s un tema prioritari, tot i que es plantejar\u00e0 m\u00e9s tard o m\u00e9s prest el debat i quan arribi el moment es prendr\u00e0 una decisi\u00f3 en aquest sentit. Les dues DO, tant Binissalem com Pla i Llevant  han estat i s\u00f3n fonamentals dins el sector del vi a Mallorca,  han constitu\u00eft la seva espina vertebral durant d\u00e8cades. Tal vegada per diferents motius burocr\u00e0tics, econ\u00f2mics d\u2019organitzaci\u00f3 etc\u2026 la IGP  Vi de la Terra ha crescut molt a prop de Pla i Llevant.<\/p>\n\n\n\n

El primer Consell Regulador, amb la presid\u00e8ncia de Toni Benn\u00e0ssar, va fer molt bona feina en posar en marxa el projecte, i Pla i Llevant va tenir la generositat de donar suport estructural, varen ser l\u2019equip pioner i estic segura no va ser una tasca f\u00e0cil. A partir d\u2019aqu\u00ed, la progressi\u00f3 natural ser\u00e0 agafar cada vegada mes independ\u00e8ncia i personalitat pr\u00f2pia. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L\u2019objectiu del seu mandat \u00e9s la consolidaci\u00f3 de l\u2019IGP davant el mercat, com a marca. Com pensau que s\u2019ha de fer?<\/strong><\/p>\n\n\n\n

<\/strong>Si, esper que aquests quatre anys siguin realment els de posar els vins de Mallorca en el mapa de la qualitat,  i \u00e9s de vital import\u00e0ncia comen\u00e7ar per la creaci\u00f3 de marca<\/em> aqu\u00ed a prop a Mallorca. Com ja deia Joan Mir\u00f3, \u201cPer ser universal s\u2019ha de ser local\u201d.<\/em> Estic conven\u00e7uda de la for\u00e7a i la pot\u00e8ncia del sector del vi a Mallorca , no tan sols des d\u2019un vessant econ\u00f2mic, si no des d\u2019un lloc molt m\u00e9s subtil i poder\u00f3s. \u00c9s una ind\u00fastria, verda i respectuosa, \u00e9s cultura mediterr\u00e0nia i evocadora dels sentits, si aix\u00f2 no \u00e9s valu\u00f3s no s\u00e9 que ho  pot ser !!! aquest \u00e9s el cam\u00ed sense complexes , hi ha molta feina per davant.<\/p>\n\n\n\n

\u00c9s el moment de tra\u00e7ar una estrat\u00e8gia  i fer plans. Quins projectes teniu, per aquests quatre anys?<\/strong><\/p>\n\n\n\n

Estam posant en marxa una forta campanya de comunicaci\u00f3 per transmetre una imatge seductora i atractiva que vinculi els vins elaborats a Mallorca amb la excel\u00b7l\u00e8ncia. Una de les apostes \u00e9s la d\u2019organitzar un esdeveniment del Vi de Mallorca vinculat a la cultura i a la m\u00fasica local. Crear un festival prestigi\u00f3s del Vi que agafi for\u00e7a i es pugui repetir any rere any.<\/p>\n\n\n\n

 Quin paper tenen els cellers i els viticultors inscrits a la VTM, en aquesta nova estrat\u00e8gia?<\/strong><\/p>\n\n\n\n

Vital i essencial. S\u00f3n empresaris intel\u00b7ligents i  motivats,  que a m\u00e9s de vendre el seu vi, se\u2019n adonen que junts i units fan marca<\/em> per un valor intangible i molt valu\u00f3s que els beneficia a tots per igual que es el nom de Mallorca.<\/p>\n\n\n\n

Qu\u00e8 pensau sobre el marc que ens d\u00f3na la nova PAC?<\/strong><\/p>\n\n\n\n

\u00c9s una noticia extraordin\u00e0ria ! que a la fi es reconegui econ\u00f2micament la insularitat, es una gran passa per a la competitivitat del sector. Protegir les Illes com a Regi\u00f3 Especial dins la PAC \u00e9s no nom\u00e9s de just\u00edcia sin\u00f3 de sentit com\u00fa. Es podr\u00e0 tenir suport en termes de igualtat amb els productors de la pen\u00ednsula a mes de encoratjar el relleu generacional que pens \u00e9s estrat\u00e8gic pel futur del sector.  <\/p>\n\n\n\n

Cre\u00efs que VTM ha de seguir creixent? Fins on  en nombre de cellers, hect\u00e0rees conreades i producci\u00f3?<\/strong><\/p>\n\n\n\n

Per qu\u00e8 no? VT Mallorca representa la for\u00e7a d\u2019un nom i d\u2019un sector. Tots els cellers s\u00f3n benvinguts . Pel que fa a les hect\u00e0rees i producci\u00f3 en aquest moments considero que estan dimensionades a un territori tan especial com \u00e9s una illa.<\/p>\n\n\n\n

Pensau que sobren cellers a Mallorca?<\/strong><\/p>\n\n\n\n

No , de cap manera, hi ha lloc per tots.<\/p>\n\n\n\n

Quin paper ha de jugar l\u2019administraci\u00f3, el Govern i el Consell de Mallorca, en aquest moment?<\/strong><\/p>\n\n\n\n

Sempre \u00e9s important el suport institucional, aix\u00f2 \u00e9s innegable. Si els pol\u00edtics volen ajudar, han de tenir la generositat d\u2019aportar suport econ\u00f2mic per les campanyes que sol\u00b7liciti el sector, que sabem millor que ning\u00fa el que volem i no al contrari. Som empresaris, una part important dels fons s\u00f3n privats, per tant el sector sempre anir\u00e0 una passa m\u00e9s endavant que la administraci\u00f3. Per jo el paper de les administracions\u00a0es podria resumir en: \u201cQui dona suport al Vi de Mallorca, estima Mallorca \u201c.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La presidenta de Vi de la Terra Mallorca detalla els projectes immediats i les l\u00ednies que marcaran el seu mandat<\/p>\n","protected":false},"author":2,"featured_media":3314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-3313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nMagdalena Mesquida: \u201c\u00c9s vital comen\u00e7ar per la creaci\u00f3 de marca\u201d - Vi de La Terra Mallorca<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vtmallorca.com\/magdalena-mesquida-es-vital-comencar-per-la-creacio-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magdalena Mesquida: \u201c\u00c9s vital comen\u00e7ar per la creaci\u00f3 de marca\u201d - 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