{"id":3428,"date":"2022-04-13T12:14:04","date_gmt":"2022-04-13T12:14:04","guid":{"rendered":"https:\/\/vtmallorca.com\/tienda\/?p=3428"},"modified":"2023-03-10T13:57:05","modified_gmt":"2023-03-10T13:57:05","slug":"la-barcelona-wine-week-el-millor-aparador-per-a-vi-de-la-terra-mallorca","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/la-barcelona-wine-week-el-millor-aparador-per-a-vi-de-la-terra-mallorca\/","title":{"rendered":"La Barcelona Wine Week, el millor aparador per a Vi de la Terra Mallorca"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>La Barcelona Wine Week, el millor aparador per a Vi de la Terra Mallorca<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>9 cellers de l\u2019IGP VT Mallorca varen participar, amb l\u2019ajuda de la conselleria d\u2019Agricultura, Pesca i Alimentaci\u00f3 en la segona edici\u00f3 de la fira<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Es van presentar a distribu\u00efdors i exportadors noves anyades i novetats, que van destacar per la seva identitat mediterr\u00e0nia<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi de la Terra Mallorca va tancar dimecres passat la seva participaci\u00f3 en la segona edici\u00f3 de la Barcelona Wine Week amb una gran satisfacci\u00f3 entre els bodeguers participants, ja que aquesta fira \u00e9s un gran aparador, tant en l\u2019\u00e0mbit nacional com internacional, i es converteix en un espai \u00fanic per a poder valorar que la sostenibilitat i les varietats aut\u00f2ctones s\u00f3n les grans tend\u00e8ncies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per primera vegada, 20 cellers de Mallorca, -9 de l\u2019IGP VT Mallorca, 6 de la DO Pla i Llevant, 4 de la DO Binissalem i 1 de Vi de la Terra Eivissa- van compartir l&#8217;estand instal\u00b7lat per la conselleria d\u2019Agricultura, Pesca i Alimentaci\u00f3. La consellera Mae de la Concha, que va visitar la Barcelona Wine Week durant la primera jornada, va assegurar que des de la seva conselleria s&#8217;est\u00e0 fent un esfor\u00e7 \u201cper a donar a con\u00e8ixer els nostres vins en el territori nacional, ja que no \u00e9s possible que a Su\u00efssa, Alemanya, \u00c0ustria i altres pa\u00efsos els coneguin i en el nostre no\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En total s&#8217;han servit durant aquests tres dies m\u00e9s de 165 mil copes de vi, entre les diferents activitats organitzades. Una d&#8217;elles va comptar amb protagonisme de vins d\u2019elaboradors de Vi de la Terra Mallorca.&nbsp; La bodega Mesquida Mora, amb <strong>B\u00e0rbara Mesquida <\/strong>&nbsp;al capdavant, va participar en una taula-col\u00b7loqui en la qual es va abordar la import\u00e0ncia \u201cde la identitat mediterr\u00e0nia a l&#8217;hora d&#8217;elaborar els vins\u201d. Precisament, durant aquesta xerrada, es van servir dos monovarietals -premsal i gir\u00f3- del celler de Porreres.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vtmallorca.com\/\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5-1024x768.jpeg\" alt=\"\" class=\"wp-image-3429\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5-1024x768.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5-300x225.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5-768x576.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5-1536x1152.jpeg 1536w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-5.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Cellers de Vi de la Terra Mallorca<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La valoraci\u00f3 general per part dels 9 bodeguers de Vi de la Terra Mallorca que van participar en la fira \u00e9s positiva i molts ja ens plantegem tornar a repetir a la propera edici\u00f3 el pr\u00f2xim any. Per\u00f2 encara, diuen, \u00e9s prest per poder fer un balan\u00e7 molt m\u00e9s prec\u00eds, ja que fins que no passen uns dies \u00abno veurem els resultats de les visites que ens varen fer distribu\u00efdors i professionals del sector\u00bb. Aix\u00f2 si,&nbsp; tots els bodeguers consultats coincideixen en assenyalar que \u00e9s necessari un canvi d&#8217;ubicaci\u00f3 de l&#8217;estand perqu\u00e8 \u00abestaven situats lluny del centre neur\u00e0lgic de les activitats i de les zones dels productors, que m\u00e9s p\u00fablic atreuen\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pr\u00f2ximes fires a les quals&nbsp; acudir\u00e0 Vi de la Terra Mallorca estan previstes per al mes de&nbsp; maig: Del 10 al 12 se celebrar\u00e0 Fenavin i del 15 al 17, Prowein.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tend\u00e8ncies del secto<\/strong>r<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant les tres jornades de la fira, es varen tractar diferents temes sobre la realitat del sector, entre ells, l\u2019enoturisme. Precisament, sobre aquesta possibilitat de negoci es va pronunciar <strong>Eva Vicens<\/strong>, de directora de <em>Balears<\/em> <em>Vadevi<\/em>, durant la pon\u00e8ncia que va tenir lloc el dimecres i que duia el t\u00edtol de Noves maneres de comunicar l\u2019enoturisme. \u201cHem de treballar amb m\u00e9s \u201cefic\u00e0cia el tema de proposar experi\u00e8ncies atractives, m\u00e9s enll\u00e0 de la simple visita al celler. I tamb\u00e9 seria important diferenciar-se i segmentar l\u2019enoturisme, potser enfocant-ho al p\u00fablic femen\u00ed o de negocis\u201d.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/vtmallorca.com\/\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4-1024x768.jpeg\" alt=\"\" class=\"wp-image-3433\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4-1024x768.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4-300x225.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4-768x576.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4-1536x1152.jpeg 1536w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2022\/04\/BARCELONA_WINE_WEEK-4.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Per altra banda, la sommelier del grup March Fosh, <strong>Giorgia Scaramella<\/strong>, va participar en una xerrada-tast sota el t\u00edtol <em>Cl\u00e0ssics o de tend\u00e8ncia, per\u00f2 sempre aut\u00f2ctons<\/em>. En la seva intervenci\u00f3, Scaramella va presentar dos vins mallorquins: Torre des Canonge, de Vins Toni Gelabert, i Premsal Casta\u00f1o, de Selva Vins; dues elaboracions que Scaramella t\u00e9 sempre en carta com a exponents de vins m\u00e9s cl\u00e0ssics i m\u00e9s innovadors, per\u00f2 tots dos bons exponents de qualitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons l&#8217;organitzaci\u00f3 de la Barcelona Wine Week, aquesta segona edici\u00f3 de la fira ha comptat amb la visita de 18 mil professionals, un 20% d&#8217;ells procedents de 79 pa\u00efsos, principalment europeus i estatunidencs; una oportunitat \u00fanica per a atreure i consolidar nous mercats.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Barcelona Wine Week, el millor aparador per a Vi de la Terra Mallorca 9 cellers de l\u2019IGP VT Mallorca varen participar, amb l\u2019ajuda de la conselleria d\u2019Agricultura, Pesca i Alimentaci\u00f3 en la segona edici\u00f3 de la fira Es van presentar a distribu\u00efdors i exportadors noves anyades i novetats, que van destacar per la seva [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-3428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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