{"id":9876,"date":"2024-03-22T10:52:38","date_gmt":"2024-03-22T10:52:38","guid":{"rendered":"https:\/\/vtmallorca.com\/?p=9876"},"modified":"2024-03-22T10:52:41","modified_gmt":"2024-03-22T10:52:41","slug":"vtm-reivindica-laportacio-que-les-dones-fan-al-sector-des-de-tots-els-ambits-de-la-produccio-des-de-la-vinya-al-celler-i-a-la-distribucio-i-el-canal-horeca","status":"publish","type":"post","link":"https:\/\/vtmallorca.com\/ca\/vtm-reivindica-laportacio-que-les-dones-fan-al-sector-des-de-tots-els-ambits-de-la-produccio-des-de-la-vinya-al-celler-i-a-la-distribucio-i-el-canal-horeca\/","title":{"rendered":"Les dones del m\u00f3n del vi celebren el seu dia amb Vi de la Terra Mallorca, al celler Tianna Negre"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Amb un berenar col\u00b7loqui, han intercanviat experi\u00e8ncies amb dues convidades d\u2019excepci\u00f3 de la DO Montsant, Pilar Just i Merc\u00e8 Ramos<\/strong><\/li>\n\n\n\n<li><strong>VTM reivindica l\u2019aportaci\u00f3 que les dones fan al sector des de tots els \u00e0mbits de la producci\u00f3, des de la vinya al celler, i a la distribuci\u00f3 i el canal HORECA.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En el marc del Dia Internacional de la Dona, la IGP Vi de la Terra Mallorca ha celebrat aquesta data amb un berenar-col\u00b7loqui amb l\u2019objectiu que cellereres, viticultores, en\u00f2logues, enginyeres, sommelieres i comercials del m\u00f3n del vi tenguessin l\u2019oportunitat d\u2019intercanviar experi\u00e8ncies sobre el seu quefer, en el dia a dia. En aquesta segona edici\u00f3 de la trobada han estat convidades: Pilar Just, presidenta de la DO Montsant i directora del seu celler, Cellers Sant Rafel, i Merc\u00e8 Ramos, copropiet\u00e0ria del celler La Placeta d\u2019Els Guiamets, d\u2019aquesta mateixa denominaci\u00f3 d\u2019origen, i experta en promoci\u00f3, estrat\u00e8gia i marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1024x1024.jpeg\" alt=\"\" class=\"wp-image-9907\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1024x1024.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-300x300.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-150x150.jpeg 150w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-768x768.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00.jpeg 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En el decurs del debat, ha quedat palesa la necessitat de trobar m\u00e9s dones disposades a assumir tasques de responsabilitat en els cellers i en les finques on es cultiva la vinya, aix\u00ed com en el negoci de la distribuci\u00f3 i la comercialitzaci\u00f3 i en el canal HORECA. \u00c9s important, s\u2019ha concl\u00f2s, imprimir un estil de feina col\u00b7laboratiu on objectius clars i consens siguin els pilars on es fonamenti la feina de la denominaci\u00f3 d\u2019origen, i , en el nostre cas, de la IGP. S\u2019ha deixat const\u00e0ncia, tamb\u00e9, que les dones arriben al sector amb la formaci\u00f3 necess\u00e0ria per assumir qualsevol de les responsabilitats que estan lligades al negoci del vi per\u00f2 que seria necessari millorar les condicions de treball que permetessin conciliar la vida laboral amb la familiar i facilitar aix\u00ed l\u2019assumpci\u00f3 de tasques de m\u00e9s pes. Aix\u00ed mateix s\u2019ha parlat de la necessitat\u00a0 d\u2019engrescar les dones joves en aquest m\u00f3n del vi per assegurar el recanvi generacional en el futur, tamb\u00e9 en els llocs de direcci\u00f3 i gesti\u00f3, aix\u00ed com de propietat de la terra i el negoci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1-1024x682.jpeg\" alt=\"\" class=\"wp-image-9911\" srcset=\"https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1-1024x682.jpeg 1024w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1-300x200.jpeg 300w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1-768x512.jpeg 768w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1-1536x1023.jpeg 1536w, https:\/\/vtmallorca.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-22-at-11.48.00-1.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En altres temes, s\u2019ha destacat la import\u00e0ncia de la promoci\u00f3 de la marca IGP Mallorca, com element estrat\u00e8gic per posicionar el vi en el mercat i s\u2019ha refermat el lligam amb la DO Montsant, l\u2019organitzaci\u00f3 en la qual se mira la IGP Mallorca per fer cam\u00ed.<\/p>\n\n\n\n<p>Durant la trobada s\u2019ha pogut tastar una mostra dels vins dels cellers de la IGP Vi de la Terra Mallorca i tamb\u00e9 els que han aportat les convidades: La Placeta Blanc i Solpost Origen, de Cellers Sant Rafel, tots dos de la DO Montsant.<\/p>\n\n\n\n<p>Seguidament s\u2019ha fet una visita al celler Bodegas Ribas de Consell on la propiet\u00e0ria, Araceli Servera ha explicat les caracter\u00edstiques d\u2019aquest celler centenari.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marc del Dia Internacional de la Dona, la IGP Vi de la Terra Mallorca ha celebrat aquesta data amb un berenar-col\u00b7loqui amb l\u2019objectiu que cellereres, viticultores, en\u00f2logues, enginyeres, sommelieres i comercials del m\u00f3n del vi tenguessin l\u2019oportunitat d\u2019intercanviar experi\u00e8ncies sobre el seu quefer, en el dia a dia. En aquesta segona edici\u00f3 de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-9876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les dones del m\u00f3n del vi celebren el seu dia<\/title>\n<meta name=\"description\" content=\"Les dones del m\u00f3n del vi celebren el seu dia amb Vi de la Terra Mallorca, al celler Tianna Negre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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