The traveling festival served as a stage for Vi de la Terra Mallorca to unveil its Christmas carol, performed by local wineries, aiming to bring Mallorca’s wines into family celebrations this holiday season.
The Raïm Wine Fest received an enthusiastic reception in Costitx during its tenth edition, which featured participation from a dozen wineries, live music, children’s activities, and a carefully curated selection of gastronomy. These key elements of the Vi de la Terra Mallorca’s traveling festival came together in style this weekend to launch the Christmas season in front of 2,000 attendees.
The Regulatory Council of Vi de la Terra Mallorca chose to celebrate the holidays in a unique way this year by creating a Christmas carol. Sung by the wineries’ members themselves, the carol encourages people to think of Mallorca’s wines as a gift — a wine to celebrate Christmas, to toast with family, and to share good times at the table with best wishes for the season:
És el vi de la Terra,
és el vi de Nadal
brindem per la família
i brindem per la pau
És el vi de Mallorca,
és el nostre regal
Tots seguts a la taula
Et desitjam Bon Nadal
The winemakers themselves lend their voices to the carol, which is also the official Vi de la Terra Mallorca holiday campaign advertisement. Supported by the Consell de Mallorca, the campaign includes radio spots and giftable postcards.
Twelve wineries participated in this edition: Es Verger Esporles, Tianna Negre, Finca Binibona, Vinyes-Celler Sebastià Pastor, 7103 Petit Celler, Bodegues Vidal Serra, Dunord Vitícola, Sa Cabana, Bodegas Angel, Butxet, Karretània, and Jaume de Puntiró. With their wines, attendees raised their glasses in festive cheer.
Live music added to the atmosphere on the stage set up in Costitx’s Plaza del Jardí, where performances included Guiu Cortés (El Niño de la Hipoteca), Cobie, Forró Do Pulpo, DJ Esburbat, and Peptronik. Attendees also enjoyed children’s activities, food trucks, and offerings from local businesses.
This tenth edition of the Raïm Wine Fest, which closes out the year 2024, was organized with the collaboration of the Costitx Town Hall and the Ministry of Agriculture, Fisheries, and Natural Environment of the Government of the Balearic Islands.
